No Other Report I Have Ever Written Has As Much Potential To Dramatically Change Your Life For The Better As This One… …If You Are Involved In Or Very Seriously Interested In Direct Marketing Or The Business Of Publishing And Marketing Information Products Who else wants to be an info/direct marketing millionaire? Dear Friend, I will be direct and to the point, with no warm-up. In my career, for myself and my clients, I’ve sold well over half-a-Billion Dollars worth of information products!  (If you added in the money made by many more "students" of mine who have followed my examples and instruction, it’s over several billion dollars.) I have made a personal fortune -- and made millions of dollars for many clients -- in the business of conceptualizing, creating, publishing and marketing "info products", from $10 books to $15,000.00 "courses", sold via every means imaginable.  If you can name a scenario involving marketing information, I’ve dealt with it.  My track record in this specialized niche is virtually unmatched. ******For the first time, and for one time only, I put on an intense 3-day-and-nights seminar where I taught absolutely everything I know about turning info-products into fortunes.  Over 250 attended, coming from as far away as Japan and Australia.  Each paid at least $3,475.00 to attend.  This seminar will never repeat.  If you missed it, you missed a rarest-of rare opportunity to have somebody who has really made a fortune and guided many others in doing the same, in the fascinating field of "information products"******************* As you would guess, the reason for this letter, now, is that we did record the entire 34-hour (!!!) seminar, then carefully edit and condense those recordings into two "Highlights Packages", one audio, one video, and have made it possible for you to "attend" at home. In this letter, I’m going to tell you all about this unprecedented program, exactly what I revealed, and do everything I can to help you make a wise decision, whether or not you should make the rather substantial investment of time and money required to "attend", via the tapes.  This requires a long letter.  I know you’re busy, maybe not blessed with patience.  But I am serious when I say that no other letter I have ever sent you has as much potential to dramatically change your life for the better as this one.  So I hope you’ll take the time to read it thoroughly.  And I must urge you to do so immediately – it includes a very limited HALF-PRICE offer you may not want to miss. The Mythical Alchemist Lives… Maybe you read fables as a kid about medieval alchemists, who claimed the power to turn everything from cloth to dirt into gold, to take nominally valuable raw material and -- presto! -- turn it into enormously valuable gold. The ability to repeatedly and consistently turn paper and ink or blank tapes or similar conveyances of information into "gold" is modern alchemy.  The ability to take one to several pages of sales copy in an ad or sales letter selling information and turn it into hundreds of thousands of dollars is modern alchemy.  Wealth from thin air.  I seriously question whether there is any other "alchemist" alive on this planet who has demonstrated possessing this power as many times in as many different situations as I have.  That’s why even already very accomplished, very successful, very rich info-marketers still seek out my assistance with their projects.  And pay gigantic, arguably obscene sums of money for my input. Should you require evidence of my status as a true, living, breathing alchemist, I have proof of it for your review.  Click here to find a sampling of info-marketer clients, by name, descriptions of their businesses, and details of my contributions to their wealth.  And, you’ll find some comments from such clients.  If you want even more evidence, transcripts of interviews with clients and their comments – pages and pages and pages of ‘em, relevant to this letter, can be found by clicking here. If you take time to review this information, I believe you will find an overwhelming preponderance of proof, compelling reasons for you to obtain what I know about this for your use, for the rest of your life. DON’T ENVY ME, MY LIFESTYLE.  JOIN ME. If I don’t make at least a $1,000.00 a day from my information products, almost all of it arriving through my FAX machine, my Websites, the mail, I’m very, very grumpy.  And I do make that – and more – nearly every day, whether I do any work or not.  Last year, my wife, Carla and I took a 7 day Alaska cruise, several other vacations, I took over 70 days off to "fool" around with our racehorses, Carla visited our daughter and new grandson in Washington, D.C. almost every other week for a few months – and the money kept streaming in.  The point is – this type of business offers not only the income, but the freedom to live as you please. On top of all that, the information business I built and sold to Dave Dee is a big money machine of its own.  (As is his other info businessed.) And I have dozens and dozens of clients who’ve "modeled" me, and created millionaire lifestyles of their own as "info-marketers."   WHY NOT YOU? Imagine..... joining me and many of my clients, "students", and Platinum Members in an ideal "business lifestyle".......owning info-products that once birthed, for as little as a few hundred dollars of investment and a week of work, deliver income year after year after year......orders arriving via your FAX machine, the Internet, mail, a phone service, orders being shipped for you, and huge profits flowing into your bank account every day whether you even drop by your office or not, or on a cruise, a beach, in a mountain cabin......having other info-entrepreneurs engaged in joint ventures with you, doing all the "heavy lifting", selling your info-products to their customers, and sending you big checks...... And note, I’m talking about YOUR OWN PROPRIETARY PRODUCTS that you create, own and control – and I promise, even if you can’t write a grocery list or are "all thumbs" at the computer, you CAN quickly develop very valuable info-products of your own. With my life’s blueprint – and my client’s examples – to follow, you CAN develop your own "perfect business".…. Few or NO employees, NO office overhead, most "work" done FOR you by outside vendors, sales done AUTOMATICALLY, little or no personal contact with customers, multiple streams of income from your products – from your own advertising, mailings, Internet marketing AND from distribution by many others..… every time the FAX beeps, money for you!  The day’s mail, money for you! Why wouldn’t you want to live such a profitable business lifestyle to the greatest extent possible? So, let me tell you about this "home study package" based on my once-in-a-lifetime, tell-it-ALL seminar you missed, entirely, exclusively and totally devoted to the a-to-z’s of making money with direct marketing and in the information business: YOU GET ME – REVEALING EVERYTHING I DO I taught virtually the entire seminar.  From 8:30AM right through to 9:30PM the first two days, 8:30AM – 3:30PM the 3rd, as close to non-stop as humanly possible.  There were NO guest speakers, only a few quick "panel discussions." By the way, the longest presentation about info-marketing I’ve ever given at anybody else’s seminar or conference has been two hours. Imagine what I can do with over 30 "classroom" hours! I WANT YOU TO HAVE THIS BEFORE I STOP WORKING *I’m less than 500 days away from real "semi-retirement", as I write this letter – cutting way, way back on speaking, teaching, consulting.  Divesting my businesses. I poured my heart and soul into this specialized seminar, which was offered only to my Inner Circle Members, because the information business has enabled me to create such independence and security, I really wanted my Members intrigued with this kind of business to have exactly the same opportunity.  Originally, it was my intent to make the seminar itself AND the highlights-on-tape available only to my own Members, each as only a one-time offer.  But Dave Dee has convinced me to "open the doors" via the CDs to any of his customers who have a strong, serious interest in this particular type of business – his words: "it would be a crime to keep it from them and retire with it locked away in your closet ….. it’s almost like taking some powerful secret people could use to improve their lives with you into the grave." So I thought it over, and I have decided I want you to have this, too, before I retire. I am holding nothing back.  Nothing.  Every iota of experience, successful AND unsuccessful, and knowledge I have acquired in 25+ years of "info-alchemy" will be laid bare before you. To prepare, I’ve started the arduous (yet stimulating) task of going back through archival files dating back to 1975; literally a room full, floor to ceiling, wall to wall, of ads, sales letters, products, client files, my own project files; investing months of hard work, organizing everything I want to give you, making sure I leave nothing out, no stone unturned.  A sampling of the information I gave out at this seminar -- and kept in the edited pages -- is listed on the newsprint piece enclosed, but it does not even come close to doing justice to everything revealed. AN OPPORTUNITY THAT WILL NOT REPEAT No, I will NEVER present this seminar again.  People who were there got my entire "bag of tricks", and no one else ever will.  The next best thing is this Highlights Package – and it, too, is going to be released ONLY ON A LIMITED BASIS.  I have authorized Dave to sell only 500 of them, period.  Why the limit?  Well, I just prefer the idea that we are sharing secrets.…. at least information known to and used by a select few, and I’m able to afford and indulge all my eccentricities.  If you procrastinate, you may very well have your order refused – and find everything "sold out." We Will Dissect The Frog And Leave No Body Part Whole We looked at every single aspect of making money with info-products in minute detail.  From market selection to media and list choices to product development to the back-end business and multiple income streams.  To every question you can imagine bringing to the table. (With one exception: database management, technical computer stuff.) Think about "product development" just for example.  Heck, anybody can slap together product.  But there are dozens and dozens of "little" nuances and tricks I’ve learned -- or invented -- that impact on everything from price and margin to refunds to up-selling.  You need a complete strategy for putting out a product that will be "hot", eagerly accepted, have staying power, provide maximum profits.  There are several very smart questions that ought to be asked and answered before putting together any info-product, that rarely are.  With what I can tell (and show) you about "product" alone will be worth your investment to acquire these tapes.  You might double the profits from a product you were going to do anyway…..you might save a lot of cost or agony.....OR you might get a whole new product idea that’ll turn into hundreds of thousands of dollars. Or "direct mail" -- is there anybody around who has created as many successful sales letters for as many different info-products, year in, year out, for 25 years?  I doubt it.  And I will show you and hammer home just THREE "SECRETS" you must incorporate every time you go down this path, that provide iron-clad insurance against failure.  While others admit to "batting averages" of one success out of dozens of attempts, I hit base hits virtually every time at bat, and giant home runs about 25% of the time. (That’s why, as a hired-gun copywriter, 80% of all clients who’ve used me once have come back and hired me repeatedly.  BUT these three secrets do NOT require masterful copywriting to pay off for you.) I’m also going to tell you what I’ve learned by carefully studying a number of legendary info-product marketers, some you’ll know, some you may not have heard of (but should have!).......like Dean F. DuVall, Jim Straw, George Haylings, Alan Shawn Feinstein, Joe Karbo, Harvey Brody. I’m even going to unveil brand new ideas for info-product marketing, that you’ll be the first to hear about and consider. Every square inch of the "frog" will be put under the microscope and examined from every direction, I promise you that.  And the "best of all" is in this, my "Complete, A-Z Information Publishing & Advanced Direct Marketing Business System." Here, let me check off some of the most important "secrets" definitely included in this "Info-Publishing/Direct Marketing Business System": 1.      The exact, detailed criteria I and my clients use to ferret out and target ultra-responsive, rabid markets..…which I’ve never presented in entirety before.  2.      Insights into "niches" and "subcultures", so you can be a more adept "hunter" of prime target markets – fully supported with actual examples "hidden" from the casual observer. 3.      Examples of "guerrilla warrior approaches" to launching or testing new info-businesses with cheapskate budgets – for example:  how I launched my first info-products, in tiny target markets, with "free" lists.  KNOWING  WHAT  I  HAVE  LEARNED  OVER  20  YEARS,  AT  CONSIDERABLE  EXPENSE,  ABOUT  CHOOSING  A  MARKET, SLICING  ‘N  DICING  THAT  MARKET,  DISCOVERING  ITS  MOST  BURNING, PASSIONATE  DESIRES  AND  MATCHING  INFO-PRODUCT  OFFERS  TO  THOSE DESIRES  IS  TRULY  A  MILLION  DOLLARS  WORTH  OF  KNOWLEDGE. 4.      Analytical examination of dozens and dozens of different successful info-products..… classics, contemporary, brand new..…what makes them sell so well?…..what "ingredients" to build into your info-product to support the strongest possible sales pitch, to assure customer satisfaction, to provide greatest possible profitability.  5.      Most commonly made, costliest info-product development mistakes to avoid.  6.      How to make product development easier, faster, cheaper.  7.      What you need to know about both sides of "Licensing."  HOW TO CREATE OR FIND AND SECURE "RIGHTS" TO THE INFO-PRODUCTS(S) THAT WILL MAKE YOU RICH. 8.      Insider, pro strategies for finding, obtaining, testing and using mailing lists.  9.      How to buy media like an experienced pro – and not be taken advantage of. 10.  Media choices offering low-cost/high-yield: Broadcast FAX, postcards, oversize postcards, package inserts, ride-alongs.  11.  How to exploit many different "distribution opportunities" for your info-products requiring NO AD OR MARKETING DOLLARS OF YOUR OWN, and tapping into others’ carefully guarded customers.  12.  An exhaustive, in-depth look at Joint Ventures, arguably the highest-profit way to multiply your wealth based on a "solid" info-product.  EXACTLY  HOW  TO  PUT  TOGETHER  A  MULTI-FACETED  MARKETING  MACHINE  THAT  WILL  SERVE  YOU  WELL DAY  IN,  DAY  OUT,  POTENTIALLY  FOR  YEARS  AND  YEARS  TO  COME. 13.    Hundreds of "little tricks" that pay off big – like the phone number "gimmick" that boosts response to almost any ad by 30% to 40%.  Like: what to add to an order form to boost net profits by 25% or more.  14.    How to take a once effective but dying ad and give it new life, with one simple change.  15.    Hundreds of "little nuances" shown to you in ads, letters, FAXes, etc. both for selling to new customers and to established customers….. A  LIFETIME  OF  MY  MOST EFFECTIVE  WORK,  INCLUDING  EXAMPLES  THAT  I  HAVE  NEVER  BEFORE SHOWN  IN  SEMINARS  OR  PUBLISHED  ELSEWHERE. In toto, you get a truly COMPLETE "PICTURE" of an info-business, from the very first ad to acquire the very first customer all the way to a mature business with 2/3rds to 3/4ths of its income derived from the "back end", with continuity and renewable income, periodic BIG paydays, a complex matrix of profit centers and income streams…..a business engineered for near 100% auto-pilot operation, for the ideal lifestyle…..a business generating both current, high income and long-term equity, value and wealth.  I believe you will be INSPIRED by this "picture"…..you will PROFIT from this comprehensive inside-look, more detailed understanding…..you will be fully equipped to launch OR to "super-charge" your own info-business. Examples, Examples, Examples And More Examples… Unique, unusual envelope designs that get opened.….Order Forms designed with "rocket science" thoroughness and precision to maximize response.  From my archives:  THE very first ads I ever wrote and ran, for my first info-products, and for my first clients.….one of my earliest sales letters for info-products and the amazing "secret" it contains…..  Examine some of my longest-running, most profitable ads, including "An Open Letter From A Once-Flat-Broke Nebraska Housewife"…..Joe Polish’s lead generation ads.…. Powerful, high-performing sales letters, including the current Nightingale-Conant "control" for my MAGNETIC MARKETING SYSTEM.  Examples from clients and attendees at this seminar…..those selling to business niches, hobbyists, "unusual", offbeat markets..…my "Why Would A Wealthy Man…?" letter that made millions for a client.  Little "lift notes" and "Post-it Notes" that give big boosts to response.  Join me in dissecting and analyzing "million dollar sales letters"…..letters I’ve been paid $25,000.00 to $100,000.00 to write, letters that have literally created million dollar successes from scratch. You even get examples of "raw copy" as I delivered to clients, before it was ultimately turned into successful direct-mail campaigns, so you see the "evolutionary process" from the very beginning – for example, one renewal campaign that converted 2/3rds of a client’s customers from "low price" to "high price." Original lead-generation ads that launched million dollar info-businesses – actual ads from over a dozen different individuals shown and discussed.  Examples of "winner" and "loser" ads for the same product, why one worked, the other didn’t. From 43 or 44 hours of classroom time and hundreds and hundreds of examples shown and discussed, I’ve hand-picked THE most useful and valuable minutes, THE most valuable models, cut out all the "chaff", and built a HIGHLIGHTS PROGRAM that compresses, condenses and efficiently presents my entire, systemized, step-by-step approach to developing a hugely profitable "info empire."  And in addition to my "lifetime of know-how", you’ll hear me quiz people like Ken McCarthy, the only person I trust re.  Making money via the Internet..…Joe Sabah, who has sold an unbelievable number of books "in his bathrobe" via talk radio..…Jeff Paul, the "$4,000.00 A Day" man…..and a handful of other information giants. To Be Fair, This Particular Package Definitely Is NOT For Everybody It is IDEAL FOR YOU if you are already in the info-products business in one way or another, or you’re a very serious student of direct marketing. If that’s the case, I can promise, I can guarantee the certainty of "plus-ing" your profits.....of strategies and opportunities you’ll take immediate action on.  If you are already spending money producing, advertising and marketing info-products, it’s an absolute "lock" you’ll increase your profits far, far, far in excess of your investment.  Unless, of course, you think you know it all or are simply mule-stubborn about the way you do things.  But given that you are eager for ways to make more money (without doing more work), let me say this:  in the past 10 years, I have not consulted with a single person or company in this field and failed to provide that client with income-boosting strategies.  Not one. If you are "green" but very, very serious about getting into this field, then this is a golden opportunity to get the benefit of my 25+ years of experience in condensed form, an unbeatable "shortcut" value. After all, I have launched many people in the info-business from ground zero, almost all of whom have on-going, lucrative businesses; many of whom are making in excess of a million dollars a year, net.  But you do need to already be at least a very serious student, if not a practitioner; the complete novice will be overwhelmed here, and would be better served taking "baby steps"…..beginning with the study of my ULTIMATE INFORMATION ENTREPRENEUR MANUAL.  So, if you are a real babe-in-the-woods, I would not advise getting this Package.  Or if you are flat broke, I wouldn’t advise it; although the info-biz offers enormous financial leverage, it still does require money to make money.  Don’t spend your last few shekels coming to this, hoping for a miracle.  This is a REAL BUSINESS SYSTEM for a real business person. One way or another, if you are really ready to develop a COMPLETE, hugely profitable information business 100% your own, then you are the correct "match" with THIS Package. Here’s Exactly What’s Included: (Be careful just lifting the box.) 18 AUDIO CDs professionally recorded and edited by Steve Tyra, in my opinion, THE best editor of spoken word audio in the business.  Over 27 hours of the 3 days are here, including my presentations, lively question-answer sessions, panel discussions where quizzed guest experts and successful clients, and much more.  That’s an incredible 27 hours!!! A WRITTEN TRANSCRIPT of the CDs, to make note-taking, highlighting, and subsequent reference as easy as possible for you. MY INTEGRATED MONEYMAKING SYSTEMS CHARTS AND DIAGRAMS.  Before this Seminar, I kept these to myself.  Even my private clients paying $6,800.00 a day, some paying me $100,000.00 and more a year NEVER saw these diagrams and charts.  These "pull everything together" so you have complete understanding of very sophisticated marketing models. A GIANT "SAMPLE BOOK" OF ADS, SALES LETTERS, CATALOG PAGES and other marketing tools and examples discussed during the Seminar – including some of my earliest successful ads, even my very first ads..…including successful examples I’ve never shown off at a seminar or in a course.  I promise, you can "live off of" this collection of "winners" by itself!  I’ve even included examples of "raw copy" as I deliver it to my copywriting clients in the first draft, so you can see my thinking process, and how a winning promotion evolves.  You cannot get many of these samples in any other resource. YES,  YOU Really Can Be An Info- Millionaire. The investment to attend the Seminar was $3,475.00.  This Package is Catalog-priced at just $1,995.00 (A huge 40% Discount!).  Right now, your investment required for this Home Study Package is less than half that price: just $995.00. If you like, you can get the "Deluxe" Package which also includes 12 DVDs for just an additional $375.00 (will be $750.00 later).  So for a total investment of only $1,370, you can literally recreate the seminar in your living room.  Turn off the reality TV and invest 39 hours* in a Training Program PROVEN to make hundreds of people millions of dollars!  These 12 DVDs came from a two-camera pro shoot, you see audience participants, panelists, me, the overheads on the screen, the works.  It truly is the next best thing to being there. *Video highlights condensed to approx. 12 hours – audio highlights approx. 27 hours. Yep, I Know, This Ain’t Cheap Given the investment I have in this accumulated know-how, given its value in use, and given that this is the only time in my entire life that I’m going to discuss it all, I’d be an idiot to attach a K-Mart price tag.  Sorry, but it’s Neiman-Marcus time. Only you can know if you are serious enough about a real approach to making big money in the information business to justify this. I can’t guess.  Only you can know. How can you judge the "reasonableness" of this price tag?  If you are in the business of selling information, then you’ll have to plug your ears and sleep through it all not to walk away with strategies you can quickly turn into large sums of cash.  So, for the sake of conversation, let’s say it’s a "mortal lock" you’ll put an extra $25,000.00 in the bank within 90 days of going through this Highlights Package. (I’d think more like $250,000.00, but let’s say $25,000.00.)  Here’s the question: how big of a return on a 90-day CD would it take to get you in line at the bank?  Or, do it this way: if your bank was selling a CD worth $25,000.00 at maturity 90 days from now, what would you cheerfully pay for it today?  Would you pay $20,000.00?  $15,000.00?  Surely $10,000.00? So how much are you willing to pay to get this?  If you mentally bid less than $5,000.00, you’re silly. Of course, if you’re not already up and running with an information business, so you can instantly cash in on what you’ll hear, then you might look at it like getting a "franchise" – or maybe, more like spending a couple days with Ray Kroc’s ghost, the current CEO of McDonalds and ten of the most successful restaurant owners in the world, if you were going to open up a burger joint.  And what would you pay for that? People paid $3,475.00 to attend the seminar.  You’re getting the "Highlights Package" for less than a third of that investment – and no travel, no hotel.  Frankly, were the position reversed, I’d grab this. *****THIS IS FACT:  there are at least 100 people who quite literally owe their million dollar or multi-million dollar yearly incomes as info-marketers to me.  Either personally or through my materials, I opened the door for them the very first time.  Or they found me after years of struggle and "flopping about".  They built their products, ads, mailings, entire businesses on my methods and models.  (As I was writing this, I talked with one who, in 2000, sold nearly 500 of his own information-product, at an average profit of $200.00 – that’s $100,000.00 – almost entirely via direct-mail, FAX and e-mail in his spare time, while going to school full-time!  Within 2 years, he’ll be doing over a million a year.) *************** Some comments from people who were at this seminar, and who’ve used these exact same strategies "piece-meal" as I’ve taught them at other times appear on the last two pages of this letter.  Read them.  Chew on ‘em.  Why shouldn’t YOU join this unique group of information-entrepreneurs reaping such huge rewards? Do You Need A Guarantee? I would hope not.  Given the mountain of evidence laid out here, and elsewhere if you wish to go look for it, you ought to decide "yea" or "nay" without need of guarantees.  However, you do get a 45-day "free peak"; go ahead and get everything into your hands and you can quickly determine that it IS everything I’ve promised and much more – but then if you aren’t bowled over (I’ll be shocked), you can return it all for a 100% refund.  You’re perfectly safe! ********************Do NOT Wait Or Delay******************** Your immediate response is needed. There are 3 easy ways for you to order. Click here to order right now with our Secure Server. Remember, the BIG HALF-PRICE DISCOUNT is for a limited time only and I reserve the right to end it without prior notification. After that date, you’ll have to pay the regular catalog price. Call toll free at 1-888-218-4356, anytime, 24 hours per day, 7 days per week and say you want product #DK-AZ  for the REGULAR package or product #DK-AZ Deluxe for the DELUXE package. and order with your Visa, MasterCard, American Express, or Discover Card. Click here to print out an order form to mail or fax your order. A Final Thought.... To paraphrase that Cuban baseball player John Belushi used to imitate on Saturday Night Live, info-marketing been veddy, veddy good to me.  I cannot imagine how else somebody with my background could have created financial independence from scratch, so early in life, had as much fun, and even had as much positive impact on the lives and fortunes of others.  I’d sincerely like you to have a similar experience; to be able to use my bank of knowledge about this unusual specialty to dramatically accelerate your achievement of whatever goals you have.  That cannot occur if you miss out on this.  It is up to you. Best, Dan Kennedy Paper-’n-Ink AlchemistPS:  To get the Special HALF-PRICE DISCOUNT, your order must order immediately  After he maximum limit of 500 Info-Publishing/Direct Marketing Business Systems have not been sold, you can get it fordouble the price it’s being offered today. WHAT THEY SAID ON THE SPOT, ABOUT THE SEMINAR YOU MISSED.…. "Best idea from the seminar - WOW!  This will put at least $10,000.00 in my pocket in the next 30 days.  (Sorry Dan, no royalties!)  I’ll definitely be at the next seminar."             - Rick Zimmerman, Fresno, CA "I am stunned.  Amazed.  EXCITED.  Three jam packed days of the best useable information I’ve ever gotten in one place.  My ‘to do’ lists have ‘to do’ lists, yet I’m not the least bit overwhelmed.  I’m walking away with a clear plan to turn my employee-heavy, management-burdened business into a profit-making machine…you’ve set me free!"             - Elizabeth Moreland, Orange City, FL "Dan is truly passionate about helping people to do what he does, sharing his knowledge and expertise tirelessly.  We are fired up…we got answers."             - Pamela Bower, Dodge City, KS "I used one of Dan’s ideas to turn work I’d done for a client into an information product that immediately doubled my income.  Now, after this seminar, I’m going to have to double my projections for next year.  I’m not easily impressed, but today I am astounded."             - Shelley Stuart, London, Ontario, Canada "There’s a lot of opportunity in the information-products business, but finding the path to success can be like wandering into the forest in ‘The Blair Witch Project.’  Dan’s seminar saved me from a lot of frustration, wasting a lot of money – and most important – wasting a lot of time.  In my market, I could never have afforded to waste the time it would have taken me to learn everything that was covered in just three days."             - George Columbo, Winter Springs, FL "I got more than my money’s worth during the first three hours…the first four pages of the Manual alone showed me how to make my niche product into five other niche markets – that alone will easily make me an additional million dollars in the next 8 months…"             - Ernesto J. Fernander, Lutz, FL "I’ve been a Marketing Director for nearly ten years.  I know quite a bit.  My promotions pulled results - bosses and clients loved me.  I was NOT aware of how much I didn’t know.  That bell rang for me around 8:07 AM Thursday and it has kept on ringing!…I cannot recommend this Program strongly enough.  Do whatever you have to do to hear this man, and be prepared to have your old, staid ideas flushed from your brain…I’ve just spent an hour, long-distance, hotel rates and all, to tell my husband about my plans.  After listening carefully, asking a few questions, just hearing the tip of the tip of the iceberg of information I’ve gotten in the last 24 hours, he got it!  He’s even got another 4 or 5 distinctive niche-specialized products in mind for us to do together.  He referred to Dan as the Charles Manson of Direct-Response.  Well, let me tell you, if loving Dan is wrong, I don’t want to be right.  I’ve been through seminars, courses, conferences, etc. umpteen times and have NEVER been as excited as I am right now – 2:00 AM.  Between the raw Kennedy knowledge, tried and proven techniques, 4 pounds of examples, checklists, guest panelists, this seminar is worth every penny, every back ache, every under-eye bag and dark circle…in fact, if Dan required my first born child in exchange for the information he has given, I’d pay to have a reversal of my tubal ligation…I think the most profound result of these three days with Dan is the realization that this entire business of information marketing isn’t something just for other people – it’s for me, too.             - Bridget Campbell, Coeur D’Alene, ID WHAT KIND OF RESULTS WERE ATTENDEES OF THIS SEMINAR ALREADY PREVIOUSLY GETTING FROM DAN’S METHODS? "I adapted a letter from MAGNETIC MARKETING for my upholstery/drapery business, mailed it to my past customers and brought in $42.00 for every $1.00 I spent mailing it.  Brought in $27,494.00 in 21 days.  That was all over and above our normal sales for the month!             - Rick Zimmerman, Fresno, CA "I’ve been buying and using Dan Kennedy’s products since 1987.  Using Dan’s techniques, I’ve increased sales 12-times.  1,200 %!!!             - Steven Swanson, Largo, FL "Last December I read in an earlier newsletter of Dan’s about the importance of creating urgency in your offer.  I added a "P.S. to my own letter with a reason for urgency.  I mailed to 167 banks (my prospects) and got 16 responses (10%) resulting in 6 orders totaling over $16,000.00 all from a $200.00 investment.  Just making this addition to my sales letter doubled the results.             - James A. Johnson, Minneapolis, MN "For 10 years as a consultant, I’ve been developing programs for clients one at a time.  I’ve got a whole wall of individual binders with customized training programs and I own them all.  After listening to Dan for 40 minutes I smacked myself in the head and said, "How stupid am I?"  I took just one of those binders off my shelf, re-packaged it, sent out a direct-mail piece about it to just 2,500 from a niche market of 12,000 and instantly made over $30,000.00.  I’ve been sitting on a goldmine with a pick axe and shovel but Dan’s given me the heavy-duty mining equipment."             - Shelley Stuart, London, Ontario, Canada "I attended Dan’s 1998 SuperConference.  It cost me twice as much as any other attendee because I had to travel 26 hours, jump on 5 planes, squished like a sardine.  Also my Australian dollar was worth half the U.S. dollar.  Although overcome by jet lag and struggling to stay awake, I learned about two strategies that directly enabled me to increase the sales of my mail-order business by 86%, and increase my profits by 300%, which in turn enables me to sell the business I had started with zero for $420,000.00.  Now I have started another mail-order company that is already worth more than a million dollars." (Note: Mal not only attended this info Marketing Seminar in July but is returning again for the October SuperConference.)             - Mal Emery, Scarborough, Perth, Australia